We are thrilled to share that Informatica has been recognized as a leader in the recently released report, The Forrester Wave™: Master Data Management, Q2 2025. In the crowded master data management (MDM) market, out of 12 vendors evaluated on 21 criteria, Informatica achieved the highest score in the Current Offering category, and tied for the highest score in the Strategy category.

We received the highest possible scores in 13 criteria, including customer 360 domain; product 360 domain; deployment, accelerators and time to value; data cataloging, governance and compliance; and data quality and observability. We also scored the highest possible in the criteria of vision, innovation, roadmap and supporting services and offerings.

As an innovator and leader in MDM for more than two decades, this recognition for us, is a testament to our strategic vision, superior product capabilities and industry expertise. We’ve pioneered an all-in-one MDM that combines data quality, integration and connectivity, master data governance, conversational experiences, and agentic AI. Going forward, we remain committed to driving MDM innovation for our customers and partners.

As AI transforms business, we will continue to deliver comprehensive MDM solutions that turn raw data into actionable insights. Read on to learn more about what Informatica Multidomain MDM and 360 SaaS applications can offer for your success.

We empower enterprises to harness the potential of generative AI (GenAI) and agentic AI by providing a trusted data foundation that is easy to implement and use. Informatica MDM SaaS is built on a robust, modern data fabric architecture for improved AI results and faster business outcomes through instant access to master data products.

We deliver business value faster by providing a trusted data foundation for rapid GenAI application development across all major analytics platforms. Our all-in-one platform lowers operational costs through automated data discovery, classification, profiling, and rule recommendations while minimizing the skills and resources needed to manage master data efficiently.

The Forrester report summarizes our MDM solution “Informatica MDM and 360 SaaS applications, part of the Informatica Intelligent Data Management Cloud (IDMC), offer unparalleled domain coverage, flexible deployments, and global presence. With the recent release of CLAIRE® GPT, Informatica enhances automation and future-readiness.” The report also states, “Customers appreciate Informatica for its comprehensive capabilities and platform approach, aligning with their strategic needs.”

With our deep expertise, notable investments, and culture of continued innovation, we consistently enhance our MDM solution to address customers’ evolving needs. Our latest advancements — including innovations in conversational MDM with CLAIRE GPT and enrichment via external LLMs — deliver a modern user experience that improves enterprise-wide data initiatives and decision-making.

Leveraging a metadata system of intelligence, our GenAI capabilities offer tangible business benefits such as sensitive data transformation into synthetic forms for secure analytics, real-time guidance with CLAIRE Copilot and scalable AI-driven entity matching — all designed to increase accuracy and speed.

CLAIRE Agents, announced at Informatica World 2025, are autonomous digital assistants that automate complex data operations like data ingestion, lineage tracking and quality assurance. Built on open standards and tightly integrated with our IDMC platform, they will boost productivity, improve data accuracy, and scale effortlessly while providing a personalized, context-aware experiences that adapt to your goals.

As the Forrester report states, “Informatica Multidomain MDM delivers advanced AI and GenAI enhancements focused on improving data merging, rule recommendations, metadata-driven integration, comprehensive governance and unstructured data support.” The report adds, “Informatica is ideally suited for enterprises seeking advanced AI-driven automation, superior entity management and an all-in-one platform with a data fabric approach.”

We focus on helping customers innovate with remarkable speed and agility by combining MDM, Product Experience Management and Composable Applications into a unified solution. Our solution has the flexibility to support over 150 domains with no-code configuration, making it easy to dynamically model business entities and relationships. Built on an intelligent metadata-driven architecture, it manages complex use cases, multiple domain relationships and intricate hierarchies, scaling and adapting as your business grows. With industry-specific 360 applications and integration extensions, we accelerate MDM deployment, reduce costs, and deliver value in under four weeks. Our MDM modernization program helps organizations seamlessly move their existing on-prem MDM solution to the cloud to eliminate technical debt, escape the upgrade treadmill, and respond to business requests for data faster.

Through continuous collaboration with customers, partners, and industry experts, we ensure our innovations and roadmap stay closely aligned with market needs.

As noted in the Forrester report, “The roadmap, focused on customer needs and strategic planning, reflects a commitment to adaptability and market responsiveness.”

With our comprehensive data management capabilities in a SaaS platform, we provide the proper set of tools and services to unlock deeper insights. Our approach to master data governance delivers a data foundation that ensures data accuracy, consistency, and compliance across virtually all domains — empowering confident decision-making and regulatory adherence.

By centralizing governance within a unified platform we help reduce data silos, eliminate redundancies, and enforce policies automatically, significantly lowering your total cost of ownership (TCO). Our MDM SaaS solution offers robust data protection and compliance controls for deployment on all four leading multitenant cloud ecosystems —AWS, Microsoft Azure, Google Cloud and Oracle Cloud Infrastructure — giving you global scalability.

We are more than a vendor — we're your MDM partner, invested in your success. Our comprehensive capabilities span nearly every domain with flexible deployments, superior support, and straightforward pricing. That makes Informatica the smart choice for organizations serious about AI-driven data success.

We believe this recognition by Forrester is a testament to the innovations we have been bringing to the MDM market. Read more about how MDM solutions can unlock the full potential of AI in “The Forrester Wave™: Master Data Management Solutions, Q2 2025 report.

Informatica is not only a market leader but also your long-term partner to drive business value faster. Connect with us to dive deeper into the latest innovations in MDM and cloud data management.

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here .